At Airspeed we like our marketing the way we like our product: useful, a little unexpected, and fun to build. Not every idea needs to become a campaign. Sometimes it just needs to become a thing — a small, self-contained thing that makes people smile and tells them something true about us.

Our latest one: a lot of babies have joined the extended Airspeed team over the last couple of years. So we made them a bedtime story player — a toy cassette deck on a web page, loaded with one-minute tales like “MEDDPICC and the Missing Map” and “The Forecast That Cried Commit”. Big work, told as little stories.

The reason we can do things like this is that building a one-off site has become almost absurdly easy. What used to be a two-week project with a designer, a developer, and a deployment ticket is now an afternoon of iterating with an AI coding agent. That changes what’s worth making: when the cost of an idea drops this far, you can afford to be playful.

Here’s roughly how this one came together:

  • Design first. We sketched the cassette player as a design canvas — cards, deck, knobs — then had Claude Code implement it as a static page, pulling in our existing design-system tokens so it still looks unmistakably like us.
  • Stories as data. Each story is a small object in one JavaScript file: title, transcript, a color, a voice. Adding a story means editing one file.
  • Generated narration and artwork. A one-off script renders each transcript through ElevenLabs and commits the audio as static files; another paints the card artwork with an image model. The live site never calls an API — it’s just files.
  • Iterate in small PRs. The git history is a string of tiny, playful improvements: a random-story knob, cards that fly into the slot, artwork for all eight cards. Each one was a short conversation with the agent and a review.

Total stack: one HTML page, vanilla JavaScript, Netlify. No framework, no build step, no backend.

None of this is our product. That’s sort of the point — when experiments are this cheap, your marketing gets to have a personality. Go put a kid to bed with a story about pipeline hygiene: bigworklittlestories.com