Adam Liska

Big Work, Little Stories — and How We Built It

Thu, 27 Aug 2026 00:00:00 +0000

At Airspeed we like our marketing the way we like our product: useful, a little unexpected, and fun to build. Not every idea needs to become a campaign. Sometimes it just needs to become a thing — a small, self-contained thing that makes people smile and tells them something true about us.

Customer-Level Gross Margin Is a Product Signal

Wed, 26 Aug 2026 00:00:00 +0000

One slightly uncomfortable data point from inside Airspeed: most of our customers have healthy gross margins, but a small number currently cost us more to serve than they pay us.

Your Time as a Founder Is Worth $1,000 an Hour

Tue, 25 Aug 2026 00:00:00 +0000

In the early days of Airspeed, one of our advisors, Pablo Mendes, introduced me to Georg Bauser. Georg had built Accoleo, sold it to Airbnb, and then helped build Airbnb’s international expansion.

A Forecast Spreadsheet Tells You What the Team Believes

Mon, 24 Aug 2026 00:00:00 +0000

Your forecast spreadsheet says what the team believes. Buyer evidence tells you whether it holds up.

The Vision Is the Invariant. The Strategic Narrative Should Move.

Mon, 17 Aug 2026 00:00:00 +0000

Building a company right now, when everything seems to move at the speed of light, has had me thinking about the difference between a company’s long-term vision and its strategic narrative.

The Interface Has Leverage. So Does Product Pull.

Mon, 10 Aug 2026 00:00:00 +0000

It took me a while to get into Acquired, but Devang talks about it so much that I eventually caved in.

Your Company's Workflows Aren't Exhaust

Mon, 03 Aug 2026 00:00:00 +0000

An AI data company emailed us this morning about licensing Airspeed’s codebase to train next-generation AI models. The potential payout was more than $200,000, depending on volume and complexity.

A Good Cold Email Is a Compression Problem

Thu, 30 Jul 2026 00:00:00 +0000

You have to appreciate a good cold email.

Why AI Coding Works, and GTM AI Doesn't Yet

Fri, 10 Jul 2026 00:00:00 +0000

One reason AI coding works so well is that code has a built-in feedback loop.

What Happens When a Software Engineer Designs a Company?

Thu, 25 Jun 2026 00:00:00 +0000

Google describes site reliability engineering as what happens when you ask a software engineer to design an operations team.